THE 4 Ps OF ENTREPRENEURSHIP ™
Passion | Planning | Perseverance | Perspective
Goal: Author a book that is a roadmap for entrepreneurs that will enable them to focus on four of the main attributes of starting and running a new company, organization or endeavor.
When I finally started my own company, Houston 2-Way Radio, in 1990 I faced many hurdles and roadblocks. As I thought about starting the company, I had to do two things
1), start the company and keep it going and 2) spend enough time thinking about the qualities which I possessed (or thought I possessed) that could really help me define myself and my business. At that time, I may not have named them THE 4 Ps OF ENTREPRENEURSHIP ™ I ultimately discovered that these four attributes were key to my success. The title is also a play on the four Ps of marketing: Price, Product, Promotion, and Place.
Action Plan: Share my knowledge and experiences in each chapter. Engage entrepreneurs to contribute their knowledge and experiences for the chapters where they feel they can add their unique perspective. 50% of the net proceeds from the sales of books will be given to charities of the contributor’s choice.