In his will, Dr. Adler left some special instructions for his service: "Come dressed in black, but bring a funny hat hidden in a bag. Whip it out at the end of the service so that you can celebrate a life well lived."

A Tribute

Roy Douglas Adler

September 9, 1943 to March 7, 2009

Beloved teacher, scholar, colleague,
husband, father, and friend, go with God.

A lifetime of service you gave us as a Full Professor of Marketing, a Distinguished Fellow of the Academy of Marketing Science, a Fulbright Professor, a licensed psychologist, a Luckman Fellow, an Outstanding Teacher in the Business Administration Division, and a member of St. Matthew's Church in Newbury Park. You won an Emmy for an outstanding marketing instructional video, and you won our hearts. We will miss you, our friend. We will cherish the memories of your laughter and love of life. We know you are lifting spirits even now. We promise to take care of the students you loved so well. Our prayers are with your wife, Ceil, and your sons, Doug and Davidson, during this time of loss.

A life well lived, a man well loved.
2 Timothy 4:6-8 (New International Version)
6For I am already being poured out like a drink offering, and the time has come for my departure. 7I have fought the good fight, I have finished the race, I have kept the faith. 8Now there is in store for me the crown of righteous