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Bruce Wilson
One more 1943. Note Rexall up the street.

Interesting timeline snapshot (found this looking for the year Hilltop Village was built):
Note that HWY 805 construction began in 1958 and supposedly ended in 1975, yet it continues today with the 1.4 billion project currently underway
1941 - Fred Rohr moved his aeronautical company to Chula Vista, contributing to the World War II boom that doubled the city population from 5000 to 10,000 by 1945. A government defense housing project was built at Hilltop and J Street, the 300-unit Hilltop Village.
1948 - In the Sweetwater Valley, Richard M. and Alfreda B. Allen created a subdivision called Bonita Acres out of orchard land in 1948. By end of 1949, there were 10 subdivisions and 181 building sites. Between 1956-1964, there were 16 subdivisions and 357 building sites in the Sweetwater Valley.
1950 - The population of Chula Vista grew from 16,500 in 1950 to 31,330 in 1955.
1951 - The Montgomery Freeway was built from the border to Harbor Boulevard in National City and was named in honor of aviation pioneer John J. Montgomery whose home and farm were in the right-of-way and were demolished. The home was the old adobe of Santiago Arguello that had been purchased by John's father Zachary Montgomery who owned a farm at the Fruitlands. By 1973 this freeway was expanded to 8 lanes and became the southernmost section of Interstate 5.
1956 - The City of San Diego annexed the part of Otay Mesa east of San Ysidro and south of Otay Rancho. In 1962 it purchased the deactivated Brown Field airport.
1958 - Interstate 805 construction began, completed 1975.
1960 - The population of Chula Vista grew from 42,350 in 1960 to 68,200 in 1970.
1961 - The Otay Municipal Water District that had been formed in 1956 (name changed to Otay Water District in 1982) formed the Improvement District Number 7 in 1961 and issued bonds to build pipelines to bring irrigation water into the mesa, stored in a 30-acre foot Roll Reservoir north of the Kuebler Ranch. Later, the 100-acre foot Upper Reservoir was built.
1962 - The Chula Vista Shopping Center at H and Broadway featured an mall 640 feet long and 40 feet wide. The center fountain duplicated the Alhambra palace in Granada, Spain.
1964 - Southwestern College was built on a new campus near Telegraph Canyon and Otay Lakes Road. It started at a meeting in November 1959 of a committee formed by the National City and Chula Vista Chambers of Commerce to create the county's 4th junior college, after San Diego (1914), MiraCosta (1934), and Palomar (1946). Classes met in the Chula Vista High School for three years, 1961-1964. The permanent college site of 157 acres at Otay Lakes Road and Telegraph Canyon was selected and purchased in 1961 for $860,228. At that time, the only house along Otay Lakes Road was the abandoned home of the Schutte ranch, founded in 1917 by three brothers Paul and Hugo and Ed Schutte. Ground breaking was Feb. 14, 1963, led by Sweetwater Union High School District Superintendent Joseph Rindone, Jr., and college president Chester DeVore. The college began the fall semester in September 1964 on the new campus. The offical dedication was Dec. 6, 1964.
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